---
title: AI Meets Sales - Insights from Zinnia Founder Lauren Goodell
description: Discover how Zinnia Founder Lauren Goodell uses AI to revolutionize sales with personalization, humor, and authentic human connections.
---

[Dial It In Podcast - Episodes](https://dialitinpodcast.com/dial-it-in-podcast-episodes)

# [AI Meets Sales - Insights from Zinnia Founder Lauren Goodell](https://dialitinpodcast.com/dial-it-in-podcast-episodes/ai-meets-sales-insights-from-zinnia-founder-lauren-goodell)

 Written by [Dial It In Podcast](https://dialitinpodcast.com/dial-it-in-podcast-episodes/author/dial-it-in-podcast) | Dec 19, 2024 6:15:00 PM

 

## Unleashing the Power of AI for Sales: A Conversation with Lauren Goodell

In the latest episode of Dial It In, hosts Trygve Olsen and Dave Meyer engage with Lauren Goodell, the visionary founder and CEO of Zinnia. This episode dives into the transformation brought about by Zinnia, a groundbreaking AI tool designed to enhance sales processes by fostering genuine human connections. The dialogue unveils the innovative ways Zinnia leverages AI to revolutionize sales, offering insights into the importance of authenticity and personalization in business relationships.

 

## The Rise of Zinnia: Bridging AI and Human Connection

Lauren shares her inspiring journey from working at renowned companies like Microsoft and Salesforce to pioneering her own path with Zinnia. Her passion for sales and human connection led her to develop an AI tool that doesn’t replace human interaction but enhances it. By automating the time-consuming tasks associated with sales, Zinnia allows sales professionals to focus on what truly matters: building relationships.

Zinnia stands out by offering tailored strategies and dynamic personality profiling, facilitating deeper connections with clients. The tool's uniqueness lies in its ability to automate mundane tasks while preserving the authenticity of human interactions, a refreshing perspective in the age of digital communication.

 

## Zinnia's Impact on Sales: An Inside Look

During the discussion, Lauren elaborates on Zinnia's game-changing feature, the "Get Wild" button, which offers creative and personalized strategies to engage prospects. This feature exemplifies Zinnia's commitment to breaking through the noise and capturing attention in a meaningful way.

The hosts explore how Zinnia supports personalization from the initial prospecting stages through to sales closures. The tool’s ability to integrate with existing CRM systems like HubSpot and Salesforce further enhances its usability, offering seamless support for busy sales teams.

 

## The Future of AI in Sales

Looking forward, Lauren shares her insight into the role of AI in sales, emphasizing that the true value lies in using technology to augment human capabilities, not replace them. She envisions a future where AI removes the operational barriers of sales, allowing professionals to dedicate more time to nurturing client relationships.

 

## A Visionary's Journey: Challenges and Triumphs

Lauren’s path as an entrepreneur hasn’t been without challenges. From navigating initial funding rounds to scaling her business, she candidly discusses the hurdles and victories along the way. Her recent triumph in a prestigious pitch competition underscores the potential and promise of Zinnia, solidifying her place as a leader in sales innovation.

 

## Connect with Lauren and Explore Zinnia

 

For those intrigued by Zinnia's innovative approach, Lauren Goodell provides several avenues for connection. Visit Zinnia’s website at getzia.ai to explore their offerings and consider leveraging the exclusive promo code TRIGVY for a special benefit. Additionally, Lauren encourages connections through her LinkedIn profile, where she often shares insights and updates.

 

[Connect with Lauren Goodell on LinkedIn](https://www.linkedin.com/in/lauren-g)

[Visit Zinnia - getzinnia.ai](https://getzia.ai)

 

Tune in to Dial It In and explore how Lauren Goodell and Zinnia are redefining the sales landscape with technology that truly understands the significance of human touch.

 

Show Notes:

00:00 Introduction and Initial Setup  
00:24 Introducing Zinnia: The AI Tool  
00:54 Sponsor Message  
01:35 Guest Introduction: Lauren Goodell  
02:34 Building Rapport with Lauren  
03:18 Welcome Lauren Goodell from Zinnia  
03:29 The Impact of Zinnia in Sales  
04:58 The Get Wild Button  
07:18 Lauren's Sales Journey  
07:55 The Importance of Human Connection in Sales  
09:52 Automating Sales with Zinnia  
16:18 Zinnia's Market Approach and Success  
18:34 Client Challenges and Personalized Outreach  
19:19 The Pitfalls of Automation in Sales  
20:46 Building Effective Prospecting Emails  
21:42 Integrating with CRM and Daily Workflow  
24:13 Handling Customer Feedback and Product Iteration  
25:46 Exciting New Features: Zinnia's Next Best Action  
30:38 Winning the Hearst Pitch Competition  
33:18 Future of AI in Sales  
34:49 Where to Find Zinnia and Special Offers  
35:48 Conclusion and Holiday Wishes

[View full post](https://dialitinpodcast.com/dial-it-in-podcast-episodes/ai-meets-sales-insights-from-zinnia-founder-lauren-goodell)

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