In our latest podcast episode, we had the pleasure of hosting Justin Givens, the visionary behind SimpleEvents.io, a transformative platform designed to streamline event management through seamless integration with HubSpot. With his extensive experience in automating and optimizing online events, Justin has been instrumental in helping businesses efficiently manage everything from registration to post-event analysis. Here's what you need to know about this innovation in event management.
SimpleEvents.io aims to simplify the event management process for HubSpot users. Unlike other event management tools that require complex configurations and often brand themselves all over your event, SimpleEvents focuses on effortless setup and maintaining your brand integrity. The tool allows users to manage event registration directly through HubSpot and supports both free and paid events utilizing HubSpot payments and Stripe integration.
As shared by Justin, the idea for SimpleEvents.io came as a divine inspiration. Skeptical at first, he built the platform, which has since grown to be a successful global solution. It provides robust event registration options, effortlessly integrates with popular platforms such as Zoom and GoToWebinar, and offers comprehensive A/B testing capabilities—all while keeping the data securely within HubSpot.
Through Justin's insights, we explored practical steps in planning and executing a successful event. Here's a process to follow:
Registration: Determine how you'll handle registration. Keep it simple by using HubSpot to retain all contact data for future engagement.
Promotion and Follow-up: Develop a landing page, set up vital registration workflows, and plan your promotional strategy. Post-event follow-up is essential to converting interest into actionable business outcomes.
Event Engagement: Send reminders and ensure participants know what to expect. Justin suggests incorporating meaningful touchpoints before and during the event to maintain engagement.
Post-Event Strategy: Don’t let your effort end with the event. Engage with attendees post-event through tailored communication, follow-ups, and offers.
Justin emphasizes the importance of pre-event communication, using reminders at strategic times (3 days, 1 day, and 10 minutes before the event) to ensure participants attend. During the event, engagement should be interactive, using live polling and Q&A to maintain attention and collect valuable feedback.
Justin shared some best practices drawn from managing thousands of events:
Utilize storytelling and the hero's journey in your presentations to maintain engagement.
SimpleEvents.io not only facilitates efficient management but also enhances the attendee experience. The platform allows for real-time updates and has features like QR code scanning for swift check-ins and notifications to enhance personalization.
If you're interested in simplifying your event management process, SimpleEvents.io is available through the HubSpot marketplace. They offer a free version with unlimited events, and a pro plan that features extensive automation capabilities and month-to-month availability with no contracts.
Incorporating Justin’s tips and the capabilities of SimpleEvents.io, you can transform your event planning process into a powerful tool for engagement and growth. For more details, visit SimpleEvents.io or check them out on the HubSpot marketplace.
Join us in our journey to make event management simpler, more efficient, and more rewarding. Start leveraging the power of SimplEvents.io today!
We'd like to thank Justin Givens for enlightening us on this subject. For additional insights and future updates, be sure to subscribe to our podcast and stay tuned for more exciting episodes on event management and innovation.
Connect with Justin
SimpleEvents.io
LinkedIn
Show Notes: