--- title: Sustainable Leadership and Business Strategies description: Explore sustainable leadership with Steve Rice as he shares strategies for ethical business growth and navigating modern challenges on image: https://dialitinpodcast.com/hubfs/SteveRice.jpeg --- [![Dial It In Logo 3 no BG-1](https://dialitinpodcast.com/hs-fs/hubfs/Dial%20It%20In%20Logo%203%20no%20BG-1.png?width=200&height=63&name=Dial%20It%20In%20Logo%203%20no%20BG-1.png)](https://dialitinpodcast.com/) - [Episodes](https://dialitinpodcast.com/dial-it-in-podcast-episodes) - [Be Our Guest](https://dialitinpodcast.com/want-to-be-a-guest) - [Sponsorship Opportunities](https://dialitinpodcast.com/sponsorship) - [Contact Us](https://dialitinpodcast.com/contact) # Sustainable Leadership and Business Strategies   In the latest episode of "Dial It In," Trygve Olsen and Dave Meyer sit down with Steve Rice, an expert in sustainable leadership and business strategies, to explore the nuances of navigating the modern business landscape. Sponsored by Fractional Tactical, this episode delves deep into the heart of creating a sustainable future in business.   ## Understanding Sustainable Leadership The podcast kicks off with a discussion about the importance of ethical and sustainable leadership. Steve emphasizes the need for sustainable businesses that extend beyond environmental concerns. According to Steve, while environmental sustainability is crucial, a truly sustainable business must also maintain a workforce that's invested, a reliable supply chain, and adaptable growth strategies.   ## Sustainability Defined Trygve poses an insightful question about the definition of sustainability, steering the conversation towards distinguishing between various forms of sustainability such as environmental, organizational, and social. Steve insists that running a good business should not be inherently harder than running a bad one. In fact, focusing on long-term sustainability can alleviate many of the issues plaguing less sustainably-minded organizations.   ## Agile Communication and Leadership A substantial part of the conversation is dedicated to understanding how agile communication practices can support sustainable growth. Agile practices encourage continual learning, adaptability, and engagement within the workforce. This agile framework is essential for businesses to pivot as needed, especially in unpredictable environments like those brought on by COVID-19.   ## Embracing Zero Unmeasured Externalities Steve introduces the concept of "zero unmeasured externalities," encouraging businesses to remain constantly curious about potential unknowns in their operations. This proactive approach requires organizations to consistently ask, "What don't we know yet?"—a question applicable across all departments from R&D to marketing.   ## The Role of Culture in Business Success Culture plays a formidable role in determining a company's success, and the dialogue reiterates this repeatedly. A healthy, respectful culture can significantly impact employee satisfaction and retention, ultimately affecting performance and sustainability. Steve underlines how non-arguable goals, while ambitious and potentially unattainable, can serve as a lodestar for companies striving for improvement.   ## Practical Steps for Sustainable Business Throughout the episode, tangible strategies and stories from Steve's experiences elucidate the path to sustainable leadership. From embracing efficient technologies to nurturing meaningful client relationships, the discussion propounds that sustainable growth is attainable through well-thought-out business strategies. ## Final Thoughts This episode is a treasure trove of insights for any business leader or manager looking to foster sustainable practices within their organization. As Steve puts it, business is about more than just profit; it's about doing the right thing for clients, employees, and the broader community. To learn more about Steve's work, visit dotcomjungle.com and thegloballyconsciousleader.com. The conversation underscores that while the business world continues to evolve, adhering to core values and ethical practices is not only beneficial but necessary for long-term success. As the discussion wraps up, the sentiment remains clear: leadership is not just about navigating through figures and reports; it's inherently about motivating teams, understanding the larger ramifications of business decisions, and paving the way for future generations. Conntect with Steve: [LinkedIn](https://www.linkedin.com/in/stevefrazierrice/) [The Globally Conscious Leader](https://thegloballyconsciousleader.com/) [The Dot Com Jungle](https://www.dotcomjungle.com/) Get 1 Month Free of the [Coached Peer Circle on the Globally Conscious Leader](https://thegloballyconsciousleader.com/globally-conscious-leadership-coached-peer-circle/) using code: dialitin2025 Show Notes 00:00 Introduction and Guest Tease 01:07 Sponsor Message 01:50 Guest Introduction: Steve Rice 02:32 Steve Rice on Sustainable Leadership 04:52 Navigating Technology and Communication 18:40 Agile Project Management Explained 26:17 The Appliance Market's Planned Obsolescence 27:25 Subscription Models and Modern Consumption 28:15 Generational Differences in Media Consumption 30:21 Sustainable Leadership and Consumer Trends 35:55 The Importance of Non-Arguable Goals 38:32 Understanding Externalities in Business 44:40 The Role of AI in Modern Business 49:12 Conclusion and Contact 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