In the latest episode of our podcast, we had the privilege of hosting Caleb McEwen, a master storyteller, performer, and director with over 25 years of experience in the art of presence and persuasion. Caleb, who is also the artistic director of the renowned Brave New Workshop and a founding member of The Danger Committee, shared fascinating insights into his journey and his unique approach to combining performance and storytelling.
Caleb's story into joining the Danger Committee is a testament to adapting to unexpected opportunities. It began with an invitation from his long-time friends, the Do Drop Jugglers, after one member decided to retire. Despite lacking professional juggling skills, Caleb introduced a unique element—knife throwing—into the troupe, reinventing their show by crafting characters who squabbled over juggling and knife throwing, adding layers of humor and conflict that were as engaging as the stunts themselves.
Caleb highlighted the importance of adaptability in performance, akin to the adaptability required in sales. The emphasis was not just on juggling and knife-throwing tricks but on connecting with the audience through storytelling. By portraying characters with unique perspectives and engaging with audiences as active participants, Caleb emphasizes that performances should feel organic and specific to each audience—transforming a simple act into an interactive experience.
Caleb drew parallels between performance and sales, where connecting with the audience is crucial. According to him, success lies in paying attention to audience reactions and adapting your narrative to fit their expectations and moods. He stressed on making the audience an integral part of the story, which results in a performance—or a sale—that feels personal and tailored to them. These principles, he believes, are key in both the entertainment and business worlds.
Handling hecklers with grace is another skill Caleb developed, underscoring the importance of comfort and confidence. Whether on stage or in a sales meeting, maintaining composure, and welcoming the unexpected with confidence can be pivotal. He believes that true confidence stems from embracing failure and understanding that not every audience will connect with every act or message. The art lies in moving on and focusing on the next performance or sale.
In today's polarized world, Caleb maintains that the core desire of all people is similar—safety and happiness. Through his comedy, he attempts to bridge gaps by focusing on shared human experiences and connecting through laughter, regardless of differing beliefs. This approach is crucial, especially when humor itself becomes challenging in divisive climates.
For those interested in experiencing Caleb's artistry firsthand, the Danger Committee is set to present their holiday show at the Luminary Arts Center this December. Caleb is also involved with the Brave New Workshop's holiday production, "The Chaos of the Bells." More information is available on their respective websites and social media channels.
In conclusion, whether in performance or in sales, Caleb McEwen's secrets revolve around adaptability, audience connection, and authenticity. By inviting audiences to be part of the story and approaching each show with fresh eyes and ears, Caleb crafts moments that are memorable and meaningful—a practice that resonates far beyond the stage and into every corner of our lives.
Connect with Caleb:
Show Notes:
00:00 Introduction and Recap
00:56 Today's Topic: The Selling Process
01:21 Sponsor Message
01:58 Introducing Our Guest: Caleb McEwen
03:11 Caleb's Journey to the Danger Committee
07:22 Integrating Skills and Storytelling
15:07 Connecting with the Audience
19:06 Handling Hecklers and Stage Challenges
21:24 The Importance of Comfort and Confidence
26:01 Adapting to Different Audiences
27:58 Building Curiosity and Engagement
30:02 Overcoming Fear of Public Speaking
36:43 Maintaining Humor in a Polarized World
40:15 Conclusion and Self-Promotion