In today's fast-paced digital world, it's easy to overlook the enduring strength and versatility of print media. However, those in the know understand that print still holds immense power within the advertising and marketing realms. Recently, Trygve Olsen and Dave Meyer had the privilege of diving into this subject with Mike Saty, the Chief Sales Officer at Signature Graphics, on their podcast episode, "Unveiling Print's Power." Here's a detailed exploration of their conversation.
Trygve Olsen leaps into the discussion, sharing his experience of returning from vacation and finding sleep elusive. Instead, he finds solace in listening to podcasts, setting the tone for a conversation that's as engaging as it is enlightening.
The discussion shifts to an introduction of their guest, Mike Saty. Mike oversees Signature Graphics, a company bustling with innovative solutions in the world of print and graphic design. Under Mike's leadership, Signature Graphics pushes the envelope in design, quality, and customer service, ensuring their clients achieve an impactful market presence.
Signature Graphics isn't just another name in the commercial print market. The company stands out with an impressive array of services that include Mailbox Merchants for direct mail advertising, in-house design via Cobalt Design, and logistical solutions through Archer 3P Logistics. Mike details how each segment of the company works harmoniously to offer comprehensive solutions from designing and printing to shipping and mailing.
A compelling part of the dialogue revolves around whether print is still relevant in today's primarily digital world. Mike passionately argues that print is not only relevant but also complementary to digital marketing. Consumers' interactions with print are tangible and multifaceted. He emphasizes that print isn't dead; rather, it has evolved in response to changing consumer behaviors.
Juxtaposing print and digital media, Mike shares success stories that debunk the myth of print's supposed decline. One such case involves a client experiencing a 30% increase in Black Friday sales after integrating shared direct mail into their strategy. The lesson? Print continues to drive consumer action and engagement.
Mike explores how the future of print could see further integration with technology, with possibilities ranging from QR codes to more enhanced digital interactions. He sees endless potential in creating richer, interactive consumer experiences through advancements in technology alongside traditional print.
One of the strengths of Signature Graphics, Mike points out, is in providing tailor-made solutions that match clients’ unique demands and market conditions. The ability to coordinate printing, mail distribution, and logistics under one roof offers a competitive edge that saves clients time, money, and logistical headache.
The conversation rounds off with Mike projected into the future of print. He envisions a landscape where print saturation is enhanced with programmatic digital marketing, maximizing engagement through tangible, creative print solutions. He emphasizes the importance of staying nimble and embracing innovations that serve consumer behavior trends.
Print marketing is far from obsolete; instead, it's a vital piece of any company's marketing arsenal. As Mike Saty suggests, print provides a unique way to reach consumers that digital alone cannot supply. Companies looking to get ahead need to embrace both traditional and digital strategies for a comprehensive approach. Thanking Trygve and Dave for the engaging discussion, Mike reminds readers that if they’re interested in utilizing print in novel ways, Signature Graphics stands ready to help.
This dialogue with Mike Saty underscores a simple yet powerful truth: when print is skillfully coupled with digital strategies, the result is not just effective marketing but an unrivaled customer experience.
For those inspired to rethink their marketing strategies, Mike can be found on LinkedIn or reached at MSaty@signature-graphics.com. Whether it's exploring new print innovations or finding synergistic solutions, Signature Graphics has the expertise to guide businesses toward marketing success.
Connect with Mike:
Signature-Graphics.com
LinkedIn
Show Notes:
00:00 Late Night Thoughts and Podcast Beginnings
00:56 Introducing Our Guest: Mike Saty
03:25 Signature Graphics: An Overview
05:03 The Relevance of Print in a Digital Age
06:37 Print Marketing Strategies and Success Stories
15:07 Creative Print Marketing Solutions
17:55 Client Relationships and Campaign Planning
20:52 Navigating Local and National Campaigns
21:34 Personal Journey and Role at Signature Graphics
24:07 Challenges and Strategies in Print Media
29:19 Future of Print Media and Technological Integration
31:45 Weirdest Marketing Requests
38:59 Closing Thoughts and Contact Information