From Radio Waves to Real Estate Expertise with Andy Prasky

In the latest episode of Dial It In, hosts Dave Meyer and Trygve Olsen dive into the world of real estate with Andy Prasky, a veteran in the industry and former co-host of the Real Estate Radio Hour on CBS Radio. Andy’s insights into blending traditional values with modern marketing strategies offer listeners a masterclass in real estate success and community engagement.

Real Estate Meets Community Engagement

Andy Prasky's approach to real estate is not just about buying and selling properties but about creating lasting relationships. As he shares stories from his career, Andy highlights the importance of client retention and appreciation events—things like hosting movie days at local theaters, which serve as both a thank you to clients and a way to deepen community connections. His philosophy is rooted in authenticity and service, emphasizing the importance of making clients feel valued not just as customers, but as part of a community.

BusinMarketing in the Modern World

Andy discusses the evolving landscape of real estate marketing in an internet-driven world. With innovations such as virtual tours, virtual staging with AI, and creative use of platforms like TikTok, Andy bridges the gap between traditional real estate practices and modern digital strategies. He provides insights into the power of authentic marketing and leveraging tools like Zillow for lead generation while cautioning about its implications on data privacy and personalization in the process.

Building Successful Teams

A unique aspect of Andy’s strategy includes the cultivation of a highly effective sales team. He shares his experiences transitioning from a solo practitioner to leading a team, emphasizing the importance of finding like-minded individuals and fostering an environment where team members can thrive. Tools like personal branding and performance-based rewards encourage competitiveness and excellence, which are vital for thriving in a competitive market.

Lessons from the Radio Days

Reflecting on his time as a radio host, Andy reveals how the platform helped establish him as a trusted voice in real estate, allowing him to freely share advice and build a reputation for honesty and humor. This position not only opened doors to further opportunities but also solidified his approach of transparency and education in all dealings.

Takeaway: Authenticity as a Business Model

Throughout the episode, Andy underlines a singular theme: authenticity. Whether it’s by fostering genuine relationships or ensuring that every client interaction adds value, authenticity remains at the heart of his successful real estate practice. Andy’s advice is simple yet profound—be true to yourself and your clients, and success will follow.

Connect with Andy

For those interested in learning more, Andy suggests visiting his website, prasky.com, to explore more about his work and get in touch. In an ever-changing industry, Andy Prasky’s journey from radio waves to real estate mogul provides a template for success that blends tradition with modernism, making him a compelling figure in the world of real estate. Also connect with them on LinkTree at https://linktr.ee/andyprasky

Show Notes:
00:00 Introduction and Wicked Discussion
01:15 Client Appreciation Event
01:37 Sponsor Message
02:25 Introducing Andy Prasky
03:49 Client Retention Strategies
04:47 Community Engagement and Events
08:12 Innovative Marketing Ideas
11:39 Real Estate Industry Insights
23:12 New Construction vs. Existing Homes
25:11 TikTok Strategy and Social Media Insights
27:30 Real Estate Radio Hour Impact
32:56 Building and Managing Sales Teams
39:53 Client Engagement and Retention
44:27 Final Thoughts and Authenticity in Real Estate