PR Strategies for B2B Success with Rob Felber

Exploring the Depth of PR in B2B Marketing

In a recent episode of "Dial It In," host Trygve Olsen had an engaging conversation with Rob Felber, President of Felber PR and Marketing, who shared his insights on public relations (PR) strategies within the B2B manufacturing sector. This episode offered an in-depth look at how businesses can leverage PR to amplify their messaging, generate leads, and ensure long-term credibility.

Opening with Empathy and Real-Life Concerns

The episode started on a somber note as Trygve shared news about co-host Nicole's sudden hospitalization, emphasizing the real-life challenges and the importance of taking care of oneself. He tied this personal note into the broader theme of the podcast, reminding listeners that true toughness involves seeking help when needed.

The Art of Crafting PR Narratives

Rob Felber delved into the world of PR, educating the audience on the differences between PR, marketing, and advertising. He dispelled common misconceptions that PR is solely about crisis management, highlighting instead its role in building lasting relationships with industry-specific trade publications. These relationships can help businesses achieve the recognition they deserve, particularly in sectors with longer sales cycles.

Trade Shows: A PR and Marketing Powerhouse

Discussing trade shows, Rob underscored their importance in establishing media relationships. He shared practical tips on pre-show preparation, including setting appointments with media contacts to maximize exposure. The conversation also explored trade show dynamics, recognizing the mix of attendees and the importance of follow-up to ensure a strong return on investment.

Digital and Traditional PR—Still Relevant in 2025

While digital transformation has influenced PR, Rob argued for the continued relevance of trade publications, both online and in print. This is particularly true for the industrial sector, where heavyweights still rely on traditional media to build credibility and maintain relevance.

Measuring PR Success

In 2025, the effectiveness of PR efforts can be measured through digital metrics such as website traffic and lead conversions. Rob emphasized the role of content—whether case studies, white papers, or blog posts—as foundational tools for sustaining brand visibility and educating audiences.

The Human Element in PR

Throughout the podcast, Trygve and Rob highlighted that PR is about storytelling. Whether it's a compelling narrative that engages readers or an anecdote like Trygve's son's desire to try a new food (reframing the familiar in a way that captured attention), the power of a well-crafted story remains vital.

Engage and Connect

To wrap up, Rob invited listeners to reach out for more insights on implementing effective PR strategies. He stressed maintaining a balance between editorial integrity and advertising, ensuring transparency in all communications.

For businesses aiming to navigate the PR landscape, understanding these dynamics and crafting a strategic approach can unlock new opportunities for credibility and growth in the B2B space.

This podcast episode is a testament to the intricate world of PR and its critical role in the B2B sector. Whether you're a seasoned marketer or new to the field, the insights shared by Rob Felber offer valuable guidance on how to leverage PR for sustained success.

Connect with Rob
LinkedIn
Felberpr.com

Show Notes:

00:00 Opening Remarks and Somber News
02:10 Sponsor Message: Fractional Tactical
02:58 Introducing the Guest: Rob Felber
03:44 The Mustache Story and Personal Anecdotes
05:39 Rob Felber's PR and Marketing Insights
15:17 Trade Show Strategies and Best Practices
27:25 The Importance of Understanding Media Coverage
28:14 Debunking the Myth: Print Media is Not Dead
28:49 The Three-Legged Stool of Advertising
29:26 Leveraging PR for Reputation Building
30:47 Measuring PR Success in the Digital Age
31:51 Creating Consistent Content for Lead Generation
34:28 Challenges in Modern Manufacturing Marketing
40:00 The Role of Content in Marketing and PR
42:45 The Future of PR and Editorial Integrity
46:27 Final Thoughts and Contact Information