Talk about growth with Reuben Saltzman

This episode of Dial It In features Ruben of StructureTech, a home inspection business that receives between five and seven million hits to its website each year. Ruben is beloved by DIYers and homeowners alike for his expertise and helpful articles. The hosts discuss Ruben's success and the tricks he uses to grow his business.

Show Notes:
00:03:56 Get a home inspection.
00:07:06 Grow your company with SEO and blogging.
00:13:00 Share knowledge to build trust.
00:21:05 Represent everyone at the company.
00:27:29 Provide transcriptions for accessibility.
00:29:57 Hire carefully for success.
00:34:29 Prioritize home maintenance inspections.
00:40:29 Regular home inspections are essential.
00:46:57 Follow us on social media.

Download the Transcript

Get a home inspection.

When buying a home, it is essential to have a home inspection done. A home inspection is an evaluation of the condition of a home, conducted by a professional inspector. Home inspections are important for both new and existing homes, as they can uncover hidden problems that may not be visible to the naked eye.

Ruben, the owner of StructureTech, a home inspection business, is our guest today on Dial It In. Ruben has been in the home inspection business for over 25 years and has seen firsthand the importance of getting a home inspection done. He explains that a home inspection is a way for a potential buyer to know exactly what they are buying. It can be used to negotiate repairs or the price of the house, or even to decide if the house is worth buying at all.

Trygve, our other guest, shares a story of how he once put an offer on a house before the one he lives in now. He hired Ruben to do the home inspection and halfway through, Ruben told Trygve he wasn't going to buy the house. Ruben led him to the basement and had him stand eight feet away from a corner of the house. Ruben then pulled out a four-foot chunk of the side of the house and told Trygve that was why he wasn't buying the house.

It is clear that getting a home inspection is a must when buying a home. It is the only way to know for sure what kind of condition the house is in and if it is worth the price. Ruben and StructureTech have been helping people make sure they are getting the best deal possible when buying a home for over 25 years. So if you are in the market for a home, make sure you get a home inspection done and dial it in.

Grow intentionally for freedom.

Ruben, the founder of StructureTech, had a vision to grow his business and gain time freedom. When he took over StructureTech, there were only three employees: himself, his dad, and one other guy named Duane. Now, 25 years later, StructureTech has grown to a team of 30-35 people. Ruben attributes this growth to being intentional. He was determined to grow the company so he could have time freedom and spend more time with his son.

Ruben implemented some of the advice he heard from a guy on a home inspection forum about search engine optimization and tagging images. This helped double the website traffic and was the first step in the company’s growth. He also started blogging about home inspections and this helped make StructureTech an authority in the market. This increased their visibility and helped them gain more customers.

Ruben’s story is a great example of how intentional growth can lead to success. He was determined to grow his business and make sure he had time freedom. This led him to make decisions that helped StructureTech grow and become an authority in the home inspection industry. Ruben’s story is an inspiration to all entrepreneurs and business owners who are looking to grow their businesses and gain time freedom. If you are looking to grow your business, make sure you are intentional and take the steps necessary to make it happen.

Promote business with social media.

One of the key steps that Ruben took to promote his business was to use social media. He started using Facebook to post a “photo of the day” every day. This was a great way to build an audience and get people interested in his business. He also started blogging and making YouTube videos for his blog posts. This was a great way to reach a wider audience and get people to engage with his content.

The key to success in promoting your business with social media is to create content that is interesting and valuable to your audience. Ruben understood that people prefer to watch videos over-read, so he created videos for his blog posts. He also understood the importance of long-tail searches and created content that was specific to the needs of his audience. By creating content that was both interesting and valuable, he was able to capture the attention of his audience and build an engaged following.

Ruben’s story is a great example of how to promote a business with social media. His success shows that if you are intentional and create content that is interesting and valuable to your audience, you can grow your business and gain time freedom. So, if you are looking to promote your business with social media, make sure you are intentional and create content that is interesting and valuable to your audience.

Teamwork is essential for success.

Teamwork is essential for success, and Ruben's story is a great example of this. As a home inspector, he has a never-ending supply of crazy photos to share. But instead of simply sharing these photos, he has found a way to use them to promote his business. He has a team photo of everyone who works at the company, which is done in a very specific way and is known as the Charlie's Angel's photo. This is a brilliant hack that he has shared with others over the years, and it shows the importance of teamwork in his success.

Ruben also understands the importance of collaboration and working together to achieve success. He has never been able to get all 35 people in the same room, but he still finds a way to make it work. He has individual photos taken and then someone who knows how to use Adobe Illustrator puts them together to make it look like everyone is standing together in the same room. This is a great example of how teamwork and collaboration can help you achieve success.

Ruben has found a way to use his never-ending supply of photos to promote his business, and he has also found a way to make sure everyone on his team is represented. By working together and collaborating, Ruben has been able to achieve success and promote his business.

Provide transcriptions for accessibility.

Providing transcriptions for accessibility is an important part of promoting any business. Transcriptions allow those who are hearing impaired to access audio-based content, such as podcasts. They also provide an additional layer of SEO optimization, as the transcription can include keywords that can be picked up by search engines.

Ruben's story is a great example of how transcriptions can help promote a business. By providing transcriptions for his podcast, he has been able to reach a larger audience and provide a better experience for everyone. By transcribing his podcast, Ruben has also been able to increase his SEO optimization, as the transcription can include keywords that can be picked up by search engines.

Transcriptions are an important part of promoting any business. They provide accessibility to those who are hearing impaired and they also provide an additional layer of SEO optimization. By providing transcriptions, businesses can reach a larger audience and provide a better experience for everyone.

Hire carefully for success.

While transcriptions are important, they can also be expensive. As the podcast transcript above illustrates, one business owner spent $1500 on transcriptions last year. This is a significant expense and it can be difficult to justify when you are a small business. However, it is important to remember that the cost of transcriptions is often outweighed by the benefit.

One of the most important benefits of transcriptions is the ability to reach a larger audience. By providing transcriptions, businesses can make their content more accessible to those who are hearing impaired. Additionally, transcriptions can also help businesses reach a larger audience by increasing their SEO optimization. By providing transcriptions, businesses can ensure that their content is more easily found by search engines and can reach a larger audience.

Another benefit of providing transcriptions is that it can help businesses avoid costly mistakes. As the podcast transcript above illustrates, one business owner encountered the costly mistake of hiring the wrong person. This is a common problem for businesses, especially when the job market is tight. By providing transcriptions, businesses can ensure that they are making informed decisions when it comes to hiring and can avoid costly mistakes.

Providing transcriptions is an important part of success for any business. While it can be expensive, the benefits of providing transcriptions far outweigh the cost. By providing transcriptions, businesses can reach a larger audience, increase their SEO optimization, and avoid costly mistakes when it comes to hiring. Therefore, it is important for businesses to hire carefully and invest in transcriptions to ensure success.